Dancing in the Rain

by Joe B on October 1, 2009

rain-dancing

The saying goes, “You can’t sit around and wait for the storm to be over. You’ve got to learn how to dance in the rain.”

Our economy is in the midst of a storm. High employment, foreclosures, etc., etc., etc. Are you waiting for the storm to be over? Learn to dance in the rain.

Leverage the power of the internet to grow your business. Your customers are on the internet, so you should be too! Make your presence on the web easy to find and easy to navigate. Have a home base for all of your social media activities. Make your calls to action clear and easy. Use information given to you by your customers in a way that respects their privacy and is a benefit to them. Don’t make people jump through hoops to get to your information!

Start a blog. One of the easiest ways to communicate with your customers and keep them informed is with a blog. When you do start a blog, do it right. Host your blog under your own domain so it is an enhancement to your site.

Use social media. Create a Facebook page for your business and feed your blog into it. Put your Facebook fan box on your website. Create a fun, interesting and informative video about your business and post it on YouTube and imbed it in your site. Use Twitter, LinkedIn, Flickr – wherever your customers are, you be there too, engaging them in meaningful communication.

Use the power of the internet to face the economic storm and dance in the rain!


Photo courtesy of nhoussein via flickr.

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