Converting Website Visitors Into Leads

by Admin on October 25, 2011

Does your website have a process for converting your website visitors into leads for your business? If it does, you are one of the lucky few because most websites today are glorified online brochures.

You see, in order to convert a website visitor into a lead, you must give the visitor a compelling reason to do so, such as a free white paper download offering more information. You do this through a call to action whereby the visitor gives you his name and email address in exchange for whatever you are offering. The problem with most websites is that their only call to action is the “contact us” form. The “contact us” call to action is the most common and least effective call to action. The reason it is not effective is because it offers no specific reason to take action. What will the website visitor get in return for contacting you? A sales pitch? That’s what they are thinking.

Most small business owners mistakenly believe their sales funnel is shorter than it really is. They believe that once somebody sees their beautiful website and reads how great they are, that person will pick up the phone and call them. Studies have shown that people who use the internet to research their purchases spend a lot of time researching before making person to person contact with a business. And the more expensive the product or service, the more time spent on online research.

Your website is a marketing tool. It should be generating leads for your business. If your website is basically a glorified brochure and your only call to action is contact us, maybe you should rethink the purpose of your website.

We use a software platform called HubSpot to help us generate leads through our website. If you’d like to learn how HubSpot can help your website generate leads for your business, click the button below.


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