It’s official! Wharton Marketing is now a Certified HubSpot Partner in Arkansas. We have been through many, many hours of training and work learning more and more about inbound marketing and the HubSpot software. We will continue to stay true to our commitment to stay on the cutting edge of technologies and methods available for businesses to help them attract visitors and convert them into customers.

Why we chose HubSpot?

“The fundamental way that people shop, learn, and buy has changed radically in the last few years. HubSpot helps transform the way businesses market from outbound marketing (cold calls, email blasts, and direct mail) to inbound marketing (Google, blogs, social media, mobile, etc.),” said Brian Halligan, co-founder and CEO of HubSpot.

HubSpot has positioned itself as a leader in the market:

HubSpot offers small, mid-size and enterprise businesses the first inbound marketing software-as-a-service platform that lets users take advantage of the changing nature of how products are bought and sold.

• General Catalyst provided $5 million in VC funding in 2007

• Matrix Partners provided $12 million in VC funding in 2008

• Scale Venture Partners provided $16 million in VC funding in 2009

• Sequoia Capital, Google Ventures, and Salesforce.com provided $32 million in VC funding in 2011

At Wharton Marketing, we have embraced the Inbound Marketing concept. Here are few stats from a recent HubSpot blog post that explains why:

1. 78% of Internet users conduct product research online.
   That means your website stands a good chance of being a prospect’s “first impression.” That also means your new business card isn’t a business card—it’s Google.
2. 200 Million Americans have registered on the FTC’s “Do Not Call” list.
   That’s 2/3 of the country’s citizens. The other 1/3, I’m guessing, probably don’t have a home phone anymore.
3. 91% of email users have unsubscribed from a company email they previously opted-in to.
   We’re getting savvier with technology and less patient with unwanted solicitations. And it’s just so easy to hit ‘delete’.
4. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
   Frankly, I’m surprised this stat doesn’t read “100%” and apply to a much wider age range.
5. Inbound marketing costs 62% less per lead than traditional, outbound marketing.
   That’s right—62% less. The average outbound lead costs $373. The average inbound lead costs $143. And as we love to say around here, “if it don’t make dollars, it don’t make sense.” Outbound marketing just don’t make sense anymore.

Wharton Marketing has been a value-added reseller for HubSpot for 4 months. Now we have kicked it up a notch to become Certified HubSpot Partners to better help businesses meet their online marketing goals.

Key Take-Aways:

1. The fundamental way that people shop, learn, and buy has changed radically in the last few years.
2. Wharton Marketing partnering with HubSpot gives us another tool to help businesses achieve their marketing goals.

Learn more about HubSpot and contact us to see how to get started!