Analytics

What Are Your SEO Goals?

by Christi on March 16, 2011

If you have read this blog for awhile, you had to know that question was coming. We always talk in terms of goals and strategies around here. So let’s take a look at some SEO goals.

SEO Goals

Maybe your SEO goal is simply to drive more traffic to your site. That sounds good. Why do you want more traffic to your site? Want more opportunities to sell your product or service? That sounds good too. Now let’s take a closer look. Is any traffic okay as long as it’s traffic? Or would you rather have a little less  traffic, but have that traffic be “quality” traffic? Let me ask that another way. Would you rather have 100 people visit your site who are not really interested in your product; or would you rather have 10 people visit who are really interested? What is your on-page SEO Strategy? What is your off-page SEO strategy?

Driving quality traffic takes a bit more research. You have to find those long tail key words that bring people directly to you. It may not get you as many “tire kickers”, but it may get you more people who are looking for your unique product or service. Something to think about.

If your SEO goal is to get more visitors so you can get more customers, you will also need to give thought to how you are going to convert visitors into customers once they hit your site. Do you have any calls to action or offers that would help you do that?

Of course, when you talk about goals, you have to talk about measurement. How will you measure your ROI? Do you have any analytics so you can see where you are starting? Can you tell what keywords people are currently using to find you? Do you have any idea what your visit to lead conversion rate is? What about your lead to customer conversion rate? You need to have a benchmark of where you are so you can meaningfully set goals about where you want to go.

There are free analytic tools that can give you some of that information. Google Analytics will let you know how many people are visiting you, how many unique visitors, what keywords are being used to find you and where your visitors are coming from. If you are just starting out with SEO and setting SEO goals, this may be all you need to get started. Paid tools such as Hubspot can give you the same information as Google Analytics plus it can tell you your visitor to lead conversion rate and your lead to customer conversion rate.

Now that you know where you have been, you can set goals about where you want to go. How many visitors do you have to convert in to leads and how many of those leads do you need to convert into paying customers to get to your goal?

Bottom line is, it is always important to have a goal. If you don’t care where you are going, anywhere you end is fine. Is anywhere fine for you?

Key Take-Aways:

  1. It is important to set goals for your SEO so you can create strategies that will meet those goals.
  2. Quality of traffic is more important that quantity of traffic if your goal is to convert visitors into customers.

Next Steps:

  1. If you do not have any analytic data on your site, Google Analytics is a good place to start. It is free. You can get it here.
  2. If you have been following your Analytics for some time and are ready to take it to the next level, contact us to see how to get started with a free 30 day trial of Hubspot.

 

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Paying CustomerHow much time and effort are you spending online to get customers to notice you. Are you targeting a specific market?

Wharton Website Design & Marketing is teaming up with Hubspot Inbound Marketing Software to help you meet your internet marketing goals.

Often when we meet with customers and potential customers we are asked, “How can I make my site popular?” Of course the reason you want your site to be popular is so you can reach more people who might be interested in your product or service. There are many methods you can use to help you business website attract customers and leads. We can help you do that, but if you really want to kick it up a notch, we can help you get started with Hubspot Inbound Marketing Sotware.

What is Hubspot? It’s simple. Hubspot:

Hubspot

  • helps you get found online by more qualified visitors.
  • shows you how to convert more visitors into leads.
  • gives you tools to close those leads efficiently.
  • provides analytics to help make smart marketing investments.

As with any other method, you will get more out of Hubspot when you put more in it. Does it require some time investment? Yes, it does but the reward of more customers in your door is worth it!

Wharton Website Design & Marketing is excited to be working with Hubspot. We look forward to using their software to help your business!

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    How Are Your Stats?

    by Christi on April 7, 2009


    Does your website developer/host provide you with good analytics (statistics) about your website’s visitors? I don’t mean the mountains of raw data that most hosting services will provide you. I mean the kind of analytics that present the data in format that is easy to recognize and understand. Google Analytics is a good example of what I’m talking about.

    We once had a potential client with whom we were working. We asked them if their current developer/host of three years had provided them with any statistics/analytics on their site. They said no, but they would contact the developer/host to see if the information was available. They next day their developer/host delivered over 50 pages of raw data, most of which even the developer/host could not explain.

    My point is you need statistics about your website in order to know if it is effective. However, most of us are not statisticians, and don’t want to be, so these statistics need to be sifted through and presented in a format that is easy to understand. That’s what Google Analytics does. We provide all of our clients with access to Google Analytics for their sites.

    To learn more about Google Analytics go to: http://www.google.com/analytics/

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    What Do You Know About Your Website?

    by Christi on January 15, 2009



    How do you know if your website is effective? Do you know how many hits you get each day? Do you know where they come from? Do you know where they go on your site? Do you know how much time they spend on your site? Do you know what words people typed in to Google to find your site? Did they find you through Google or did someone refer them or did they come directly? If you don’t know the answer to these questions, why not? If you don’t have access to this information, why not? You should have this information.

    Something to think about.

    Okay, shameless plug coming: We provide all of our clients with access to this type of information 24/7 in a format that is easy to understand. – end of shameless plug :) – Christi

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