For one of our fellow HubSpot users, HubSpot did save his business. Marcus Sheridan, owner of River Pools & Spas, writes in The Sales Lion “Just How Much Can 800 Days of Inbound Marketing Change Your Life??” I suggest you read it.

Marcus and his two partners started their pool company in 2001. By 2005 their swimming pool business was in shambles. They had just found out they had suffered a $200,000 embezzlement and the IRS was after them. After fighting tooth and nail for threes years, they were just beginning to see the light when the economy tanked. Many swimming pool companies started closing shop.

In March 2009, Marcus stumbled across a company called HubSpot and learned about Inbound Marketing. By November 2009, he was shocked at how well this Inbound Marketing stuff was working. While many of his competitors had gone out of business, his business was gaining ground. Today their swimming pool company has orders to install pools practically to the end of the year. This is happening in this economy.

As Marcus says, “the lesson remains the same- consumers trust those persons that are willing to openly and honestly give as much helpful information as possible.” Marcus learned how this thing called “blogging” could help his business. If he would simply answer consumer questions, Google would reward him with more visits. And by using HubSpot and its process, he could turn those visits into leads and ultimately sales.

We’ve found the same to be true for our business. We started using HubSpot in December 2010. Since that time, we have started blogging every weekday to provide useful information to small businesses. And we, like Marcus, have seen our number of leads and sales increase over the last 8 months.

If you’d like to know more about HubSpot and how it can help your business, email us at info@wharton-marketing or call us at 870.404.1985.