During recessions, people generally cut down on spending which can really hurt small businesses. But, you may say, I have lower price alternatives that they may be interested in. Wonderful, that is great news. Now how do we tell them about it?
If your business is hurting, you probably do not want to spend a lot of money on newspaper ads and other, expensive traditional marketing. This is where a blog is a great answer. With your blog, you can tell your customers that you understand they need to cut back and how your business can help them. Not only do you get to offer alternative products and services, you get to connect with your customers by letting them know you understand their problems and you would like to help.
And . . . the best news is blogging is soooo much less expensive than traditional marketing.
