Blogging for Business – The Social Media Connection

by Christi on May 20, 2011

In a recent webinar by internet scientist, Dan Zarrella, he told of his survey of social media users and their connection with blogging. He found that 71% of social media users reported that blogs influence their purchasing decisions either somewhat or very much. He also found that over 80% of them read blogs once a day or more. Social media users are using blogs to research products before purchasing. One of the best quotes by Dan is “The takeaway here is that if you’re not blogging, and you’re a marketer or small business owner, you’re doing something wrong. You’re not doing everything you could possibly be doing.”

Blogging for Business - Social Media ConnectionDoes your target market use social media such as Facebook, Twitter or LinkedIn? If so, your blog can be a powerful marketing tool. Feeding your helpful, relevant blog posts to social media is a great way to promote your content and attract more people to your site. Remember, studies show that companies that blog get 55% more visitors.

Think of all the content you can post on your blog! You can answer questions, post about events and interesting industry news. There are so many ways you can use a blog to establish yourself as the go-to expert in your field and to communicate better with your customers.

Blogs don’t have to be long dissertations. In fact, in many cases, shorter blog posts are more effective. In a world where so many people are using social media, easy to read, short articles full of helpful information are not only great for your readers, but probably easier for you to create as well.

The social media connection for those blogging for business is key.

Blogging for Business SeminarAt the Blogging for Business Seminar you will learn:

  • How to set goals for your blogging efforts so you can measure its effectiveness and know you are going in the right direction.
  • The do’s and don’ts of setting up a blog
  • Terms that will help you as you navigate the blogosphere
  • What technical skills you need
  • What the best platform is for your blog and why
  • What types of content you can create and how to make them effective
  • Time saving tips and tricks
  • How to integrate blogging with social media as well as your website to make it all work together
  • What makes blog articles shareable
  • When is the best time to post

We  will also spend some time creating a list of blog topics that are relevant to your business and a plan for how to use those topics to reach out to your target market.

From the Blogging for Business Seminar, you will have a plan going forward to make blogging an effective and profitable part of your  marketing efforts.

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