Are You Targeting Your Landing Pages?

by Christi on April 16, 2009

targeted-landing2


 A “landing page” is the first page a visitor to your site sees. Almost all of your pages have the potential to be a landing page, so design them as such. Whether or not that visitor remains on your site is determined in large part by what she sees on that first page, that landing page. If she sees what she is looking for (i.e. the search term she typed), she is likely to remain; if not, she will most likely leave.

What this means for websites is that the more targeted the landing pages, the more likely the website is to attract and keep visitors. A “targeted” landing page is a page built around one or two keywords or key phrases. When a person comes to your website from a search engine, she is more likely to remain on your site if your landing page contains, and is built around, her search word or phrase.

For best results, use your keyword or phrase in your page title, headings and content.

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