Are You Ready?

by Joe B on February 9, 2010

From Mashable

According to market research firm IDC, vendors shipped 54.5 million smartphone devices in the fourth quarter of 2009, an increase of 39% compared to the same period in 2008.

With the ever increasing use of smartphones, businesses must be prepared. Gone are the days when people would pull out a phone book and look for the name and address of a restaurant, an auto repair shop, a clothing store. Now, as they are out and about, they can pull out their smartphone and find a restaurant, read the menu, make reservations and get a map with directions from where they are to the restaurant of their choice. They can even ask their social media friends for recommendations.

Combining a mobile friendly site with social media power can put your business in a perfect position to take advantage of this growing opportunity. Loading speed is even more important than ever in the smartphone world. Google has even mentioned trying to make loading speed a factor in their ranking algorithm. You may or may not need a separate .mobi site for use by smartphones, but at the very least, you need a site with clean, uncluttered code and all your pictures should be optimized for the fastest possible loading time.

The social media aspect is just as important. When someone asks their social media friends for a recommendation, will your name come up? Make your presence known on the social media sites and offer great information. However, the most important part of this equation is focusing on delivering excellence once your customer finds you. Even if a restaurant is found on a smartphone and offers a great menu, if you don’t focus on delivering excellence, you will not likely be recommended in the social media world.

Marketing in this lightening fast world is a challenge but it is the businesses that meet the challenge that will rise to the top.

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