More about blogging for business . . .
One of the fears we have run into about blogging for business is comments. “What is someone makes a bad comment?”
Depending on the subject of your blog, you may actually have negative comments. You can deal with them in a number of ways.
- You can moderate your comments and only allow the comments you approve. This is not really a good idea. If people are talking negatively about you on your blog you can be sure they are talking negatively about you to other people. Negative comments can alert you to a blind spot in your business. Unless it is just a rant, allow the comments and address them directly. Which brings me to the next point . . .
- Address the comment directly. Try to read the comment objectively. Does the commenter have a point? Is there something you can do to improve the situation? It could be that you just disagree and that is fine.
Personally, I moderate the first comment, just to make sure the commenter is human and not spam. Once the first comment is up, the person is free to comment anytime.
In most cases, business blogs don’t receive that many negative comments. Some business bloggers post something controversial just to get comments. This is fine as well as long as you can back up what you are posting.
Bottom line, don’t let fear of comments keep you from blogging. Take is as another opportunity to engage with your customers.
