SEO – Day 4 – Anatomy of a Web Page

by joebwharton on April 23, 2009

Let’s look at the anatomy of a web page and see where our targeted keywords (key  phrases) should appear. We’ll start by looking at the visible parts from the top of the screen down. Specifically:

  • Title
  • URL
  • Heading Tags
  • Page Text

By tuning our web page to consistently use one specific search phrase in key positions on the page, we will be converting our web page into the perfect page.

Title: Although the Title is extremely important in getting a high search engine position, it is often ignored by web designers and small businesses. The Title is the title that will appear in the search engine results link. It also becomes a visitor’s bookmark. The Title should be no longer than 65 characters.

URL: Google seems to award points when one or more of your search phrase words appears in the URL. Keywords or phrases should also be used in directory and file names. Avoid using spaces, use hyphens instead.

Heading Tags: These are the <h1>, <h2>, etc. tags in the html code. Every web page should have a heading containing your targeted keywords or phrases for that page. There should be only one <h1> per page, but there can be several subheads (<h2>s, <h3>s, etc.).

Page Text: Just below the page heading, there should be text, lots of text – at least 200 words. Text is extremely important. In fact, an insufficient amount of text is often the cause for a poor page rank in Google. The keywords or phrases on a given page should have a natural frequency of about 3-8%. The first paragraph of a web page is the most important. So be sure to include your keywords here.

A free tool at will analyze the frequency of two-,three- and four-word combinations.

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