As I have mentioned before, I grew up in a family that owned small businesses. One thing that I learned from them is that, to be successful, you must be agile and learn to adjust. As an example, one of my families businesses in the ’70′s was selling RV’s, and campers. As you may recall (if your old enough) the late ’70′s were not friendly towards anything that used a lot of gas. With gas rationing and people standing in line on their appointed days to get gas, selling RV’s wasn’t working. The change? Sell motorcycles instead! They adjusted to the economic climate.
What does your business need to do. We definitely need to take advantage of the low cost opportunities provided by the internet. See what your competitors are doing online. Are they taking advantage of blogs and social media to connect with customers? Are you? Is there a niche opportunity for your business? Times are tough but let’s do everything we can to make our businesses succeed.
