How do you know if your website is effective? Do you know how many hits you get each day? Do you know where they come from? Do you know where they go on your site? Do you know how much time they spend on your site? Do you know what words people typed in to Google to find your site? Did they find you through Google or did someone refer them or did they come directly? If you don’t know the answer to these questions, why not? If you don’t have access to this information, why not? You should have this information.
Something to think about.
Okay, shameless plug coming: We provide all of our clients with access to this type of information 24/7 in a format that is easy to understand. – end of shameless plug 
– Christi
