That is what everyone wants – to be number one on Google. So the question is: for what words? We’ve talked a lot about long tail keywords for better website traffic. Long tail keywords will also help you when you are trying to get ranked by Google. Studies show that people generally use more than one and often three or more words when they are searching. They do this because they want to find something specific. How specific can you get?
| Long Tail Keywords | Longer Tail Keywords |
|---|---|
| Real estate for sale in Dallas, TX | 3 bedroom, 2 bath home for sale in Highland Park |
| Bed and Breakfast in Eureka Springs | Historic Bed and Breakfast in Eureka Springs, AR |
| Dentist in New Orleans | Dentist who does invisible braces in New Orleans |
You can get pretty specific. The possibilities are almost endless. What you have to do is research those keywords to see if anyone is using them. You may be surprised. You can research your keywords with Google’s keyword tool. You can come up with hundreds of relevant long tail keywords that people may use to look for your product or service. Now you just have to use them. Put them in your post titles, content and alt tags.
If you have a blog (which you definitely should), you can write articles on a regular basis and try out all kinds of variations on your long tail keywords.
Long tail keywords may not be searched as much as general keywords, but they are much easier to rank for because they are less competitive. If a dentist wants to rank for the word “dentist”, that is great; but if I’m looking for a dentist who does invisible braces (which is what I might type because I don’t know what else to call them), it won’t help me, as a consumer, to find a “dentist” that doesn’t offer what I am looking for.
This really does work. Try it out and let me know how it goes! Want to see how you are doing now? Sign up for a free website analysis.
