One of the best SEO strategies is blogging. In the past, SEO strategies have included keywords, link building, anchor text, etc. While all of these have their place, I believe one of the best SEO strategies is blogging. I wrote about this a couple of weeks ago, but it is important to understand.

Wikipedia defines search engine optimization (SEO) as the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. One of the reasons blogging is such a good SEO strategy is that search engines love blogs. Studies show that websites with blogs have 55% more visitors, convert 40% of those visitors into qualified leads, have 97% more links and have 434% more indexed pages. Sounds like SEO to me.

Well, you have to look at your website like a trotline in fishing. Every page on your website, or post on your blog, is a hook on a trotline. And every one of those pages (hooks) has different bait (keywords). So every one of your blog posts gives you a new opportunity to be found in the results of a search in a search engine. The more blog posts, the more opportunities.

Let’s say you and your biggest competitor have websites with an equal number of pages (it could be 10 or 100 pages, it doesn’t matter). Now, let’s say you have been blogging between 1 and 5 days a week for the last 2 years. That would give you between 104 and 520 additional indexed pages which could appear in search results when people are looking for your products or services!

If you aren’t blogging, you should be. And if you blog enough before your competitors start blogging, you will have a big head start on the number of indexed pages you have.

This is not rocket science, it’s basic math. So, start blogging!

Has blogging helped your business? Tell us how.