A couple of interesting thoughts come to mind after the ABC’s of Facebook class last week. One comment from a participant was that Facebook for business was only for small business – big companies don’ t make friends. On the contrary, big businesses do use Facebook and they use it effectively to interact with their customers. And, their customers are responding. They look to Facebook pages to find out about sales and get special deals and find out about new products and services.
Internet marketing, whether through a website, social media or a blog can help level the playing field, however, it still takes time and effort for big companies and small businesses alike. Another participant in the class said she just didn’t want to have to spend any time on making friends and updating and interacting on Facebook. Actually, in that case, Facebook probably isn’t for her. A big company with lots of name recognition may not need to spend as much time making friends and inviting them to their business page, but for a small business, it is critical. It is a great opportunity to meet new people and hear from existing customers and to let them know what is going on with your business and offer them something in return.
Small or large, Facebook is a good tool for businesses. Is your business using Facebook effectively?
