Although Facebook has made it easier than ever to set up a business page, there are some steps that you may have overlooked. When you are setting up you Facebook page, keep this in mind:

• People have profiles; businesses/brands have pages.
• Create and treat your welcome page like a landing page. Add calls to action; don’t miss the opportunity to generate some leads.
• Set up Custom Tabs for resources using the FBML application.
• If you are a single location business, set up a “places” page.
• Add useful applications such as Discussions Boards and YouTube Video Box.

Facebook pages must be as inviting as possible. The format of your page should first be focused on creating an engaging environment for your fans, which when executed properly, will result in generating and collecting more information about your leads.

Be as creative as possible, and determine which activities or apps would best supplement your company’s brand.