Is SEO part of your internet marketing strategy? Not including SEO in your internet strategy is like spending money on a sleek, beautiful car and then not putting fuel in it. SEO is the fuel for driving traffic to your website. When people are looking for you, you want to make sure they can find you!
As we have discussed, many times, keyword research is an important first step for SEO. But, as we have also seen, search engines really like fresh content. The best way to use the keywords that you have researched is to combine them with fresh content through blogging. Okay, I know that many of you might want to stop reading right there. I’ve seen it on the faces of business owners when I mention blogging. It is true, blogging is not one of the easiest things to do. However, it produces such great results, it is something that you really should consider. Studies show that companies that blog:
- get 55% more visitors
- convert 40% more of their visitors into leads
- have 434% more indexed pages
- get 97% more inbound links
Those are some pretty powerful numbers. If blogging is so great for helping you get found and convert visitors into leads, isn’t it something that you want consider? Blogging is like super-fuel for your internet marketing. So why aren’t you blogging?
- “I don’t know what to write about.”
- “I don’t write very well.”
- “I don’t have time.”
These are just some of the reasons we hear. However, every business that we have worked with that made the effort to blog, even if it wasn’t that often, has seen good results. Don’t wait, the only way to get started is to take that first step.
