By Christi Dicus Wharton
My Grandpa, Frank Dicus
My Grandpa is 93 years old. He was a very successful businessman. One thing he used to say that has always stuck with me is “Nobody every died from hard work.” He knew that because he worked very hard and his businesses succeeded. He also worked very smart.
Many people are looking for a way to “get rich quick” or a “silver bullet” for success. Think a website is a silver bullet for success? It’s not. Now, you may be wondering why I’m saying that, seeing how we design websites for small businesses. It’s because it’s the truth. There are no silver bullets.
A website is a tool. It can be a very useful and helpful tool if it used correctly. Facebook business pages are tools. Also very useful if used correctly. Unfortunately, you can’t just put up a website or business page and people will come. You have to work to:
- Keep them up to date
- Keep them relevant
- Keep them fresh
- Keep them useful
Technology has made all of our lives easier, but in the world of business, hard work is still a highly valued commodity.
