We’ve talked here before about blogging being the best SEO method/tactic; well Inbound Marketing is the best SEO strategy. Inbound Marketing a strategy that uses content (blogging), email, and social media to get found on the internet and convert those visitors into leads and customers. This is done through: 1) content, 2) distribution and 3) engagement.
In the old days, SEO was more about technical SEO, such as: on page scripting, link building, SEO programming, competitor audits, pages created to rank for a particular keyword, etc. In the past, if you had enough quality back links, you could forgo quality content.
Today, rather than measuring how well you rank on Google or other search engines, you’re better off measuring how many keywords you rank for. MarketingTech Blog recently found that 72% of their search traffic came from keywords where they ranked lower than the first page. It used to be that people didn’t look further than the first page of search results, but apparently they are now.
One of our fellow HubSpot Partners, KunoCreative, has shown how they grew by switching to Inbound Marketing. They have data over a 26 month period (13 traditional SEO, 13 Inbound Marketing). By using Inbound Marketing, they:
- Increased Organic Traffic 450%
- Increased #Keywords Driving Organic Traffic 556%
- Increased # of Organic Leads 633%
We’ll talk more next time about how and why this happened and how you can make it happen for you.
