Think that the internet is just for the young? Think again! eMarketer estimates that in 2009 Internet users ages 45 to 63 make up 28.8% of the total, or 57.4 million users.That is a lot of people! Not only is it a lot of people, it is a lot of people with a great amount of buying power. Boomers shop online, use email and social media and are plugged in to technology.
Even those older than 64 are getting in on the act! According to the same article at EMarketer, “A majority of Internet users over the age of 65 used e-mail, shopped online, researched health information and news, and banked on the Web. In fact, seniors were more likely than any other age group to conduct e-commerce activities.”
Do your customers fall into either of these age groups? If so, you have got to be where they are looking – online!
