Are you committing any of these deadly sins? Repent! Your bottom line will thank you!
- Not optimizing for search engines. If you aren’t being found by search engines, to many people, you are invisible.
- Not optimizing for your customer. Once you are found by your potential customer, be valuable and relevant!
- No call to action (or not a clear call to action). Don’t assume that a visitor to your site knows that you want them to contact you or buy your product. Make it clear what you would like them to do. The number 1 way to get what you want? ASK!
- No targeted landing pages. Don’t assume that everyone who visits your site will come in through the home page and then proceed from there. Make all your pages relevant and targeted.
- Flash/Splash pages. If you have any page on your site that has to say “click to enter” or “skip intro” get rid of it! It is just a barrier.
- Not optimizing for speed. If visitors to your site have to wait for all your non-optimized pictures and graphics to load – you’ve lost them!
- Not keeping it up to date. So you had a sale last year? Your customer doesn’t care! Having a sale today, that is another story!